THE PERFECT TIME TO BE SEEN AS GREEN
With a slowing of the economy and increasing interest in and awareness of environmental and social issues, we think this is the perfect time to reassess and change the way we market. In the past, many organizations have relied on the standard array of marketing materials: brochures, catalogs, direct mail campaigns, print advertising, e-mail newsletters, banner ads, and web marketing.

A NEW MODEL FOR MORE EFFECTIVE MARKETING
Take a step back to get a fresh look at the desired outcome and overall goals. Analyze tactics for effectiveness and return on investment. Do you have the metrics in place to know what your ROI is? What is your percentage of waste? How is your marketing plan performing?

What are alternative tactics that could be employed to make better use of your budget, increase your visibility, strengthen your brand and minimize your environmental impact? Interestingly enough, minimizing your carbon footprint can in itself be a point of distinction, a tool for gaining visibility, and an opportunity to connect with an ever-growing audience of environmentally conscious consumers.